Future projects

Geelong is at an inflection point; ready to realise a vibrant, clever, creative future. These are just some of the exciting and engaging creative projects in the city’s near-term pipeline.

Greater Geelong: A Clever and Creative Future

Design thinking will transform our 30-year community-led vision into reality. Greater Geelong: A Clever and Creative Future is a guide which represents the voices of more than 16,000 members of our community who established a collective vision:

‘By 2047, Greater Geelong will be internationally recognised as a clever and creative city-region that is forward looking, enterprising and adaptive, and cares for its people and environment.’

We recognise that clever and creative is about developing a consistent approach to get things done.  It’s about collaborating to address our challenges and opportunities, embracing innovation, and new ways of doing things.  And it’s not just for the tech-savvy or emerging industries – it applies to everyone, and all business sectors and industries.  Our designation has a wonderful synergy with the aspirations of our clever and creative community-led vision.

More information about Greater Geelong: A Clever and Creative Future


INDIGO – International Indigenous Design Network

Image attribution: Glenda Nicholls
Image attribution: Glenda Nicholls

In November 2016, Deakin University, a member of the International Council of Design (ico-D), signed a Memorandum of Understanding (MoU) with ico-D as a part of a formal commitment to transfer management of INDIGO, the International Indigenous Design Network, to the university for the next five years.

The agreement included a plan to launch the International Indigenous Design Charter as a flagship project for INDIGO during 10 Days to Change the World in Montréal in 2017 at the World Design Summit.



The City of Montreal, a UNESCO City of Design congratulates Deakin University for agreeing to host, manage and headquarter INDIGO, the International Indigenous Design Network in Geelong on behalf of the Montreal based NGO, International Council of Design (Ico-D).

The City of Montreal supports the partnership between Deakin University and Ico-D and expresses an open willingness to work with the City of Greater Geelong into the future.

Marie-Josée Lacroix, Commissaire au design, Chef d’équipe Bureau du design, Ville de Montréal. 2017


Cultural Precinct – Geelong CBD

 The vision of the Geelong Cultural Precinct Masterplan was to create a precinct that enlivens the cultural life of Geelong. The State Government and City of Greater Geelong jointly funded the $500,000 Cultural Precinct Masterplan, which was announced in October 2006. Since the announcement, the gorgeous new Geelong Library and Heritage Centre was completed in 2015 by ARM Architects and Kane Constructions and has been hugely popular with the community. The award winning design has been recognised both here and overseas, winning many awards for design and built form,

“It has a serious wow factor…An amazing design that integrates with the surrounding areas, provides for multiple uses and is an architectural statement piece.”
—ALIA judging panel

The current project is to realise the redevelopment of the Geelong Performing Arts Centre. The works will improve access, provide more rehearsal areas along with increased community and creative spaces. The $38.5 million redevelopment – funded by the Victorian Government and some philanthropic support – will create a striking new entrance, improve access to the centre and provide new dance and rehearsal studios.

The region’s large dance community is set to be one of the big winners in the redevelopment, with four new studios to open. The redevelopment will also reveal the walls of the historic church, improve the visitor experience by providing two new foyers and a bar area, and introduce new spaces for use by creative practitioners and organisations. Designed by international Melbourne-based architecture studio, HASSELL, the project will redefine GPAC, its connection with the CBD and its position as Victoria’s leading regional performing arts centre. Award-winning builders Kane Constructions, who delivered the Geelong Library and Heritage Centre, have been appointed to deliver the project. The redevelopment will ensure the centre becomes the Geelong region’s creative hub and make Greater Geelong even more attractive to new business, investors, tourists and residents.

Greening our Songline

Mountain to Mouth (M~M) is a multi-award winning biennial extreme arts walk, an 80 km journey of discovery, held this year in May.  In the tradition of the Wadawurrung, M~M creates a contemporary songline across the Geelong and Queenscliffe regions. M~M is bringing ecology into Geelong’s Extreme Arts Walk, through the creation of a long term vision to revegetate the local habitat with plantings of Indigenous species of grasses, trees and shrubs.  Our “Green Corridor” strategy is connecting local communities and revegetation organisations together to care for the eleven songline corridors across the 80km walk, so that the region can retain its natural beauty. In the future, the installation of Mountain to Mouth walking maps and signage at a number of sites will encourage all year walking of this contemporary songline.

Augmented Reality

Following the success of the LiveMAP launch in late 2017, Geelong has a real future in the realm of augmented reality, using effective collaboration to deliver some exciting new projects. The Geelong Arts and Culture Trails app developed by the City of Greater Geelong and local creative studio, Codeacious was launched along with LiveMAP which helps the community explore local music through mural art via an online app. The Chrissy Amphlett tribute mural, created by airbrush artist Ian Lowe, in McLarty Place, off Little Malop Street acts as a platform for a digital ‘augmented reality’ experience engineered by local creative software studio Codeacious in partnership with Geelong based 3D artists, Pillowfort Creative.  People download the Geelong Arts and Culture Trails app, point their smart device at one of the posters on the mural to reveal a hidden window. They could then explore a computer-generated room from the 1980s and listen to one of The Divinyls’ classic hits.

In February 2018 the City of Greater Geelong, together with Deakin University launched augmented reality, Little L. The ambitious exhibition, called The Little L Project brings together the National Wool Museum, Deakin University, PrimeSci, and Museums Victoria to develop a ‘mixed reality’ museum experience, blending the physical and digital world for the first time. The ‘Little L’ polar dinosaur roamed the vast river valley that spread from Australia to Antarctica, and was the size of a small wallaby. People will be able to interact with ‘Little L’ in Virtual Reality, but to be able to simultaneously touch a 3D printed Leaellynasaura with the exhibit tracking hand gestures, to allow people to choose the colour of Little L’s skin.


Runway is focussed on cultivating and growing emerging start-ups by creating an innovation hub in the Geelong region. Runway will help identify, resource, support and launch high potential start-ups via an entire ecosystem designed to maximise success for the start up. Over 10 years, the initiative aims to generate more than 500 direct and 2,500 indirect jobs, and create up to 70 new enterprises. Each year, Runway will select between 5 – 15 high potential local, national and international start-ups and provide them with funding, co-working space, mentoring, training and business support programs.